THE TEXT · ATHARVAVEDA
Hymns discussed in this article
Begin with the verses shown here. Open the other cited hymns to compare their images and aims.
ATHARVAVEDA · BOOK V IN FOCUS
Against niggardliness and its effects
Bring to us, stand not about, O niggard; do not prevent (? rakṣ) our sacrificial gift as led [away]; homage be to baffling (vīrtsā́), to ill-success; homage be to the niggard.
What wheedling (? parirāpín) man thou puttest forward, O niggard, to him of thine we pay homage: do not thou disturb my winning (vaní).
Let our god-made winning progress (pra-kḷp) by day and by night; we go forth after the niggard; homage be to the niggard.
Sarasvatī, Anumati, Bhaga, we going call on; pleasant (juṣṭá) honeyed speech have I spoken in the god-invocations of the gods.
Read the remaining 6 verses of V.7
Whomever I solicit (yāc) with speech, with Sarasvatī, mind-yoked, him may faith find today, given by the brown soma.
Do not thou baffle our winning nor speech. Let Indra and Agni both bring good things to us. De ye all, willing today to give to us, welcome the niggard.
Go thou far away, O ill-success; we conduct away thy missile; I know thee, O niggard, as one putting (? mīv) down, thrusting down.
Likewise, greatly making thyself naked, thou fastenest on (sac) a person in dreams, O niggard, baffling the plan and design of a man (púruṣa).
She that, being great, of great height (-unmāna), permeated all regions—to her, the golden-haired, to perdition have I paid homage.
Gold-colored, fortunate, gold-cushioned, great—to her, the golden-mantled, to the niggard have I paid homage.
Whitney–Lanman translation as printed (1905) · Read V.7 at Wikisource ↗
ATHARVAVEDA · BOOK III ALSO CITED
For abundance of grain
Read comparison hymn III.24 (7 verses)
Rich in milk [are] the herbs, rich in milk my utterance (vácas); accordingly, of them that are rich in milk I bring by thousands.
I know him that is rich in milk; he hath made the grain much; the god that is "collector" by name, him do we call, whichever is in the house of one who sacrifices not.
These five directions that there are, the five races (kṛṣṭí) descended from Manu (mānavī́)—may they bring fatness (sphātí) together here, as streams [bring] drift when it has rained.
As a fountain of a hundred streams, of a thousand streams, unexhausted, so this grain of ours, in a thousand streams, unexhausted.
O hundred-handed one, bring together; O thousand-handed one, pile together; of what is made and of what is to be made do thou convey together the fatness here.
Three measures of the Gandharvas, four of the house-mistress; of them whichever is richest in fatness, with that one we touch thee.
Bringer (upohá) and gatherer (samūhá) [are] thy (two) distributors, O Prajāpati; let them convey hither fatness, much unexhausted plenty.
Whitney–Lanman translation as printed (1905) · Read III.24 at Wikisource ↗
ATHARVAVEDA · BOOK VII ALSO CITED
For success in the assembly
Read comparison hymn VII.12 (13) (4 verses)
Let both assembly (sabhā́) and gathering (sámiti), the two daughters of Prajāpati, accordant, favor me; with whom I shall come together, may he desire to aid (? upa-çikṣ) me; may I speak what is pleasant among those who have come together, O Fathers.
We know thy name, O assembly; verily sport (naríṣṭā) by name art thou; whoever are thine assembly-sitters, let them be of like speech with me.
Of these that sit together I take to myself the splendor, the discernment (vijñā́na); of this whole gathering (saṁsád) make me, O Indra, possessor of the fortune (bhagín).
Your mind that is gone away, that is bound either here or here—that of you we cause to turn hither; in me let your mind rest.
Whitney–Lanman translation as printed (1905) · Read VII.12 (13) at Wikisource ↗
ATHARVAVEDA · BOOK III ALSO CITED
For success in trade
Read comparison hymn III.15 (8 verses)
I stir up (cud) the trader Indra; let him come to us, be our forerunner; thrusting [away] the niggard, the waylaying wild animal, let him, having the power (īç), be giver of riches to me.
The many roads, travelled by the gods, that go about (sam-car) between heaven-and-earth—let them enjoy me with milk, with ghee, that dealing (krī) I may get (ā-hṛ) riches.
With fuel, O Agni, with ghee, I, desiring, offer the oblation, in order to energy (táras), to strength;—revering with worship (bráhman), so far as I am able—this divine prayer (dhī́), in order to hundred-fold winning.
This offense (? çaráṇi) of ours mayest thou, O Agni, bear with (mṛṣ), what distant road we have gone. Successful (çuná) for us be bargain and sale; let return-dealing make me fruitful; do ye two enjoy this oblation in concord; successful for us be our going about and rising.
With what riches I practise (car) bargaining, seeking riches with riches, ye gods—let that become more for me, not less; O Agni, put down (ni-sidh) with the oblation the gain-slaying gods.
With what riches I practise bargaining, seeking riches with riches, ye gods—therein let Indra assign me pleasure (? rúci), let Prajāpati, Savitar, Soma, Agni.
Unto thee with homage do we, O priest Vāiçvānara ('for all men'), give praise; do thou watch over our progeny, our selves, our kine, our breaths.
Every day may we bring constantly for thee as for a standing horse, O Jātavedas; rejoicing together with abundance of wealth, with food, may we thy neighbors, O Agni, take no harm.
Whitney–Lanman translation as printed (1905) · Read III.15 at Wikisource ↗
The grain hymn asks what will grow
III.24 opens with milk-rich plants and moves toward grain imagined as an inexhaustible fountain. Its fifth verse calls a hundred-handed and thousand-handed power to gather and pile abundance. In a sponsorship discussion, the project being backed should have some envisioned result; the grain poem can illuminate the difference between inputs and hoped-for yield. But a sponsored event, creative work, or research project is not a Vedic field. The agricultural text supplies no budget or backer's role. Whitney's Paippalāda notes show variants in the grain imagery, so one should avoid treating any single English phrase as a fixed technical promise of multiplication.
V.7 gives the request an addressee
V.7 addresses niggardliness and repeatedly offers it homage while asking that a gift not be blocked. Later the speaker invokes pleasant speech and imagines soliciting a person so that confidence may arise. This unusual tone captures both hope and awkwardness in asking for support. A sponsor, however, may expect visibility or association in return, making the modern arrangement more than a gift. The hymn's sacrificial setting and personified reluctance should not be converted into a script for pressuring a named organization. It can illuminate the human act of appeal without claiming power over the potential backer's choice.
Public favor is not pledged funding
VII.12 asks assembly and gathering to favor the speaker, hoping for helpful people and pleasing words. A project pitch to possible sponsors may involve an audience that likes the idea but does not commit funds. III.15's bargain offers yet another comparison if sponsorship involves negotiated benefits on both sides. These source differences are important: recognition, donation, and exchange are not one financial relationship. The modern word backing may include cash, materials, or access, and none is established by applause alone. The Atharvaveda's distinct scenes of hearing, giving, and trading can help a reader describe what support would actually mean in the present scenario.
The original modern working
The attached spell seeks a sponsor's financial backing for a project. This exact outcome is contemporary and invented. III.24 can help discuss the hoped-for productive result, V.7 the difficulty of asking, and VII.12 the public hearing. None verifies a project's feasibility, guarantees a contribution, or supplies the terms of a sponsor agreement. The reader should understand why the historical passages are comparisons rather than an ancient sponsorship rite. Their value is to reveal the sequence between imagining useful work and securing a willing supporter. The sponsor remains a person or institution making a current decision, not a figure compelled by the ancient poem.
WORKED READING
Worked reading: enthusiastic audience, no sponsor
A team presents a local exhibition plan. VII.12 resembles the public hearing where attendees speak favorably; III.24 resembles the team's hope to build something that can nourish a community, only by analogy. V.7 becomes relevant when a supporter is asked for resources. If a company likes the plan but offers only publicity, the project has attention but not the financial backing the spell seeks. If it offers funds in exchange for branding, III.15's bargain adds a closer comparison. The example shows why support must be described by its actual terms rather than by warm reception alone.